For!the!web!publisher,!Google!is!life.!!The!search!giant!
controls!the!single!largest!pool!of!potential!traffic,!and!
with!their!PageRank!algorithm!is!the!single!biggest!
contributor!to!the!Search!Engine!Optimization!(SEO)!
industry.
Every!time!Google!makes!an!algorithm!change,!the!
entire!Internet!feels!it,!and!their!recent!antiFcontentF
farm!update!has!affected!nearly!every!website!that!
depends!on!search!traffic!to!succeed.
Chitika!Insights,!the!research!arm!of!online!ad!network!
Chitika,!has!been!digging!into the!network’s!data!to!see!
what!trends!have!emerged.!!By!monitoring!and!mining!
the!massive!amount!of!Google!traffic!we!see!every!day,!
we!can!bring!you!these!insights!into!what!Google!wants!
and!how!you!can!make!sure!your!search!traffic!doesn’t suffer.
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